Almost all the potential hits and transactions in the Internet originate from a keyword search. Therefore, keyword analysis finds much relevance in the context of getting a good indexing in the Search Engine Result Page (SERP).
Proper use of keywords will improve the traffic of your website in the search engines. The web crawlers will identify the potential customers for you with the help of these keywords. If the keywords are wrong or irrelevant with respect to the information given in your website, the search engine will discard your website or may cause the visit of unsolicited customers to your page.
There are various aspects involved in researching the relevant keywords. The most common among them are the following.
Seasonal relevance of the keywords
You may find that the relevance of a particular keyword varies from time to time. For example, the word ‘Ester’ will find a lot of relevance in the month of April whereas ‘Christmas’ will find less relevance in the same period. It is therefore important to identify the keywords that are appropriate for each occasion. For example, if you own an online shop that sells gifts/bouquets, you may use the phrase ‘Christmas gifts’ during the month of November and December and the phrase ‘Easter gifts’ in the month of March and April. Revise your web marketing strategies according to the occasion.
Location-specific keywords
Keywords sometimes are location specific. A keyword that is used to describe particular information in a particular place may not find the same relevance in certain other places. For example, the word ’states’ may refer to the states as well as the entire government of the USA, whereas the same word is used to refer only the individual states in other countries.
Keywords with different spellings
Though some spellings have slight variations in British and American English, the impact of this difference in the website page indexing is not negligible. For example, a user who wishes to enter the website of US defense may type the word ‘US defence’ by mistake. If the particular website did not choose the option ‘defence’ as one of its possible keyword options, there are less chances that this page is indexed properly. Also there are possible manual typing errors that can happen from the user’s side. Therefore, most of the websites include a group of ‘wrongly spelt’ keywords in their list of keywords. For example, the word ‘New Zealand’ may be wrongly typed as ‘New Zeland’ or Newzealand’ by a user, and so he may not identify the sites that are provided with the keyword ‘New Zealand’ alone. It is therefore important to analyze the possible mistakes and come out with appropriate options.
Keywords with similar meanings
Most of the keywords will have more than one optional word that conveys the same idea. For example, the word ‘painter’ can also be used to refer the word ‘artist’. Prepare a list of synonyms that suit the main keyword of your website.
There are various methods available in the Internet to check the effectiveness of a keyword in the search engine indexes. You may find out the popularity of a particular keyword, the user habits of searching a particular information, etc. from these sources.
