If you own a website for your business, attracting website traffic and more importantly sustaining it will be one of your top priorities if you want to succeed in your home business. Needless to say, there are many ways to increase website traffic. You do need to find the best strategies of learning how to tap this traffic, hopefully a growing one at that, perhaps self-replicating stream and preferably free.
This article provides some ideas to increase online traffic.
(1) Search Engine Optimization
It would benefit your business to ensure that your website is search engine friendly as this will certainly help grow your website traffic. Ensure all the meta and alt tags are completed and there is a H1 header, optimizing the text for your chosen keywords. There are a number of sites which provide a "spider simulation" which shows you what your site looks like to a spider and what you can do to improve its search engine ranking. A report on the quality of your website is generated for your view and to take necessary steps for improvements.
(2) Directories
Directories are website listings and there are many to choose from. A good method to choose a reputable one would be to look for directories that have a good traffic rating, one that receives significant high volumes of website traffic (use Alexa). A few good examples to start this would be Yahoo and DMOZ.
(3) Traffic Exchanges
Every website you view in a traffic exchange generates credits which are exchanged for views of your own site. Most Traffic Exchanges are free to join and they generate traffic for you almost instantly. There are basically two types of exchanges, manual surf and auto surf. The manual surf exchanges are preferred as they require the person to view and click the sites. The more sites you view the more people visit your website and the more your website traffic grows. To increase web traffic even further, join a few of them so as to generate more visitors, which can help in your page ranking too.
(4) Article Writing
One of the most time consuming but effective methods of increasing search engine traffic. Most of these article directories offer this service free. Ensure that your article is optimized for keywords and that you include your website url bio line at the bottom of the article before you submit. Ezines, Magazines, Business Blogs, and webmasters are always on the lookout for good content to include in their articles as they are also in the quest for better search engine rankings. This method is very effective in getting one-way back links to your site.
(5) Blogs
There are more than 10 blog platforms to choose from. High on this list are word press and blogspot. Ensure your blog is located on your site, and check that it links to your key pages and that you ping each time your blog is updated. Search engines favor sites with frequently changing, unique content so you will need to provide regular updates to your blog. A regularly updated blog will attract readers which in turn builds and increases website traffic.
(6) Forum Marketing
Join a few good forums so that you can leave your URL in them. This will increase traffic in two ways. Firstly, people who read your posts are likely to click the link to checkout your site. Secondly search engines will generally accept the link which adds up to your link popularity. Another benefit of joining these forums is also to learn from other experienced and successful marketers. You'll be surprised at their willingness to share their knowledge with you.
(7) Viral Advertising
If you have an idea and you tell 10 people and they each tell 10 people and so on, by the time the idea goes through 10 levels it has been passed on to a million people.
You can use this similar principle as your business marketing strategy too. If you produced a free report or ebook filled with links back to your site and gave it away, the chances are those you gave it away to would do the same thing. Your links would then multiply significantly over the Internet giving a viral effect and your website traffic will grow.
(8) Reciprocal Links
They are also called link exchange and link swapping. Webmasters hope that people will click on their link in other websites thereby generating website traffic. However, be selective in who you do reciprocal links with. Always ensure that your link partner is relevant to your business niche and preferably has good Page Ranking. This strategy is one of the very best ways of generating free, targeted website traffic. It also is highly rated by search engines
(9) Classified Ads
Before the web came along, if you wanted to advertise you would turn to the newspaper "classified" section. Classified ads didn't die with the web, they just went online. One of the most popular classified sites is Craigslist.com. This can be a powerful tool for getting search engines to notice your site and send you traffic.
(10) PPC Marketing
PPC stands for "Pay Per Click" and is one good way to increase traffic into the website you are promoting. Google's Adwords program is one of the most successful PPC engines. You buy ads from Google by writing an ad and bidding on keywords to determine how much you will pay when someone clicks your ad. This is a powerful tool to advertise your product or webpage to millions of people who access the Internet at very low bid.
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