Pay Per Click (PPC) is an advertising program where the website owner pays a certain amount of money to the advertiser for every click produced on his website link. This program is gaining popularity, owing to its direct impact on the productivity. A study conducted by Jupiter Research suggests that the total amount spent on PPC by 2010 will cross $7 billion.
PPC, however, is becoming a costly affair for the websites; the rates are increasing day by day, and the competition is getting tougher and tougher. The PPC, though promises to be a good marketing strategy, if not carried out in a proper manner, will result in huge financial loss.
Organic SEO, the natural method of improving the search engine optimization (SEO), always has got its relevance in the present SEO scenario. While natural SEO depends mostly on the link popularity of the websites, PPC method relies on the advertising strategies wholly.
Let’s compare these two methods of website marketing.
Natural SEO – Pros
• If done effectively natural SEO will surely bring better results. The reason for this is that the viewer is attracted to the natural links than the links displayed under the ‘ads’ category.
• Link popularity brings double advantage to the website. Buying links from popular websites and directing them to your websites can improve the page ranking of your website. Secondly, the popular links will themselves act as a promoter for your website without the need of further investment.
Natural SEO- Cons
• The inbound links to a website can result in poor performance of a website due to various reasons. If websites that are linked by external links do not have relevant contents, they will be treated as ‘link farm’ and will be penalized by the search engines. Also, if the websites that offer the outbound links are not so popular and fails to bring proper SEO for it, all the linked websites will suffer.
• It takes comparatively longer period to get the SEO by natural SEO method. It will take a minimum of three months to start reaping the fruits of the natural SEO.
PPC- Pros
• PPC advertising offers a smooth traffic and so quicker result. Thus it would be the best option for those who are ready to invest huge money but want immediate results.
• PPC ads have more targeted nature and so are more productive compared to the hits made by the natural SEO methods.
PPC- Cons
• The cost involved in PPC is always on the higher side. Depending on the popularity of the keyword of your business or service, the PPC cost may vary. It can range from a mere $100 to a shocking $100,000 per year.
• Fraud clicks can cost a great deal of your advertising money. Though fraud clicks can be monitored and controlled to an extent by the search engine algorithms, they cannot be completely controlled. The cost to the company will be huge if there are planned attempts by the competitors for risking the business of another company.
PPC will be the ideal method for those who are ready to invest huge money and want immediate result. However, natural SEO is advisable for a cost-effective long-term result. Both methods, however, require expertise.
This post is to explain what you shouldn’t do when advertising in your blog. Anything said in a different way will easily be digested. If you stop doing what I mention below, you will be able to have the visitors stay for long in your blog.
If you are a blogger, especially a blogger who wish to earn a living online, you will push many ads and at times you might even over do it. You can advertise in a way that your readers should not be distracted by advertisements. After all, they came to read your blog and not to see advertisements. I always used to say this:
Have advertisements in your blog and not blog in advertisements
Try these and you will have your visitors off your blog very easily. Also you will see a decrease in subscribers.
Place AdSense more than twice in the middle of a blog post
Normally, bloggers say that you will get an increase in earnings if you place them in the blog posts. But this had led to a misconception that few bloggers place more than 2 ad units in the middle of the post.
Use In-Text Advertising in a weird way
I have seen bloggers who use In-Text advertising in an evil way :). For those who don’t know what is In-Text advertising, it is a type of advertising where special keywords will be double underlined and will lead to the advertiser’s website when clicked. You can differentiate it from normal links by seeing the double underline. To send your readers off your blog, try to find the keywords which the In-Text advertising double underlines and add a normal link to the words surrounding it. This will confuse the reader and will lead your visitor to the advertiser’s website.
Have Pop-ups and pop-under advertisements
This is the most efficient way of send your readers off your blog. Add Pop-ups and set them to appear after every refresh of your blog. You can use it in more evil way by setting your blog to automatic refresh after a particular duration and allowing the pop-up to appear. By doing this, your readers will get irritated and soon leave your blog. This will also lead to a situation where the readers will never return to your blog again.
Link to your affiliate link telling it is a good post
This is one of the worst types of linking I’m starting to see in the blogosphere. Tell you read a good blog post and link to your affiliate site saying it is the post you read. Hide the affiliate link else your reader will not click on it and go off your blog.
If you ever plan to do one of the above acts, don’t expect your blog reader to come to your blog again even if you write a top notch article. Head over to the big blogs and see how efficiently they display ads. Try to follow them. Your main aim should be getting more readers and subscribers. Earnings will automatically flow in once you have a large reader base. Now go to your blog and see all over as if it one of the 100 blogs you read everyday. Is that the type of blog you look forward to or is it having too many advertisements? If your heart says it is the latter, then change the advertising method soon before you lose any reader. Once you change it, you will see a increase in the page views and also in the subscriber count. Not only that, but your readers will also start to comment more in your blog.
