Google AdSense Earn more. With AdSense, you make money when people click your site's Google ads. This program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program.
Google Adwords Expand your marketing presence with Google AdWords. Keep your costs down. Relevant AdWords ads get better placement. If your ads are targeted, you can enjoy the most visible positions without necessarily paying more. Focus on your business outside of advertising. Create your ads. Set your budget. Activate your account. Then let AdWords bring new customers to you.