SEO is important to every individual who owns a website. However, if you do not fully understand the technical aspects and do not have the funds to ask for professional help, you must find the information elsewhere. One of the best ways of doing this is to source some of the excellent information found in some of the best SEO guides available on the internet.
Even though you can download many SEO guides for free, many of them are misleading and contain out of date information. Therefore purchasing a current guide; and one that gets updated on a regular basis is by far the most sensible thing to do. The best way to find a top-notch SEO guide is either to ask other internet marketers for their choices, to do an online search or pose the question in a relevant forum.
In my opinion, the best SEO guides is the one published by Aaron Wall as it offers all of the professional advice you will need to become proficient in SEO. The ebook can be instantly downloaded and provides easy instructions that anyone can follow to effectively use the latest and most effective SEO techniques. By following his advice by building links and publishing information the right way, you will ensure your website climbs in the search engine rankings in record breaking time.
Ask any internet marketer about this book and he is almost guaranteed to say that it is without doubt one of the best SEO guides, if not the best internet marketing guide ever published. Perhaps the best part of SeoBook is the fact it reveals that money doesn't necessarily need be spent. In other words, it doesn't recommend investing thousands of dollars in optimization companies.
On a side note, when picking the best SEO guide, you must ensure that you get your money's worth. As I've said, a top guide will encourage you to take control of the process yourself. What really matters with the that it should teach you how to achieve good search engine rankings without paying consultants exorbitant amounts of money.
To conclude, if you are not sure how to choose a guide on SEO, you can do several things:
1. Ask respected internet marketers for advice on the best SEO guides.
1. Go onto a SEO forum, and start talking with other marketers. Ask for their opinions.
1. Do an online search for SEO guides then research those guides you're considering purchasing or downloading for free.
Invest the time to find the best SEO guide before you shell out any money. Remember, the time you spend now will help you make money in the future.
Ultimately, it is a much smarter idea to buy a SEO guide than to seek help from a professional because the process is easier, faster, and much cheaper. Such guides will also help you understand SEO, thus allowing you to ensure your Web sites rank higher in the search engines without spending too much money.
Tim Godfrey is the founder of the exclusive internet marketing tips resource, RocketTheProfit.com
To learn more ways to quickly achieve top ten Google rankings grab our free 5 day SEO masters course
Pay Per Click (PPC) is an advertising program where the website owner pays a certain amount of money to the advertiser for every click produced on his website link. This program is gaining popularity, owing to its direct impact on the productivity. A study conducted by Jupiter Research suggests that the total amount spent on PPC by 2010 will cross $7 billion.
PPC, however, is becoming a costly affair for the websites; the rates are increasing day by day, and the competition is getting tougher and tougher. The PPC, though promises to be a good marketing strategy, if not carried out in a proper manner, will result in huge financial loss.
Organic SEO, the natural method of improving the search engine optimization (SEO), always has got its relevance in the present SEO scenario. While natural SEO depends mostly on the link popularity of the websites, PPC method relies on the advertising strategies wholly.
Let’s compare these two methods of website marketing.
Natural SEO – Pros
• If done effectively natural SEO will surely bring better results. The reason for this is that the viewer is attracted to the natural links than the links displayed under the ‘ads’ category.
• Link popularity brings double advantage to the website. Buying links from popular websites and directing them to your websites can improve the page ranking of your website. Secondly, the popular links will themselves act as a promoter for your website without the need of further investment.
Natural SEO- Cons
• The inbound links to a website can result in poor performance of a website due to various reasons. If websites that are linked by external links do not have relevant contents, they will be treated as ‘link farm’ and will be penalized by the search engines. Also, if the websites that offer the outbound links are not so popular and fails to bring proper SEO for it, all the linked websites will suffer.
• It takes comparatively longer period to get the SEO by natural SEO method. It will take a minimum of three months to start reaping the fruits of the natural SEO.
PPC- Pros
• PPC advertising offers a smooth traffic and so quicker result. Thus it would be the best option for those who are ready to invest huge money but want immediate results.
• PPC ads have more targeted nature and so are more productive compared to the hits made by the natural SEO methods.
PPC- Cons
• The cost involved in PPC is always on the higher side. Depending on the popularity of the keyword of your business or service, the PPC cost may vary. It can range from a mere $100 to a shocking $100,000 per year.
• Fraud clicks can cost a great deal of your advertising money. Though fraud clicks can be monitored and controlled to an extent by the search engine algorithms, they cannot be completely controlled. The cost to the company will be huge if there are planned attempts by the competitors for risking the business of another company.
PPC will be the ideal method for those who are ready to invest huge money and want immediate result. However, natural SEO is advisable for a cost-effective long-term result. Both methods, however, require expertise.
Most blogs that I see are not remotely spider friendly. By that I mean the search engine spiders have to wade through a good bit of html only to find there isn’t much there but the posts. Each and every blogger has to view their blog the way the spiders do, and then fine-tune things to be not only spider friendly, but also to spoon-feed the spiders what you want them to eat. How do we do that? Well, for starters use a utility that examines your blog the way a spider does.
Spider Simulators.
There are several simulators available that will do the hard work for you. They visit your URL, strip out the HTML code, and serve up the meat of your blog site the way a spider sees your site. Here are the best sites to use:
• WebConfs Spider Simulator
• SEOChat Spider Simulator
• Webmaster Toolkit Spider Simulator
Fix Your Theme
Now that you have looked at your site using one of the simulators, you may notice that there are no meta names or descriptions listed. You may even find that the top lines are spam for your theme designer. The first thing you need to do is realize that most themes are designed for looks, not for search engines. You need to add some “meat” to your theme by way of meta descriptions and keywords. In WordPress, you will probably need to open your theme editor and use the header.php which is where most theme writers put meta information. Examine what you see closely. With Blogger, you will need to use Blogger’s theme editor for the main page. For starters, try adding a line in the section of your theme for keywords. Although Google does not put much emphasis on keywords, some search engines do. A meta keyword listing would be something like [meta content=”term1, term2, phrase one and two, another phrase, term3″ name=”keywords” /] (we used square brackets so this code will display. Replace with angle brackets).
The terms and phrases, obviously, should be something relevant to your site that you would like the search engines to pick up. Try running a simulator again and see whether the keywords are now being picked up. With the WebConfs spider simlulator you not only get the meta listing, you also get links from each of your keywords to other suggested keywords. Experiment, learn about meta and how spiders looks at your site. Fine-tune your site. You may have information in a sidebar that is being wasted. Notice where the spiders put sidebar information. Keep in mind that most spiders consider text at the top of a page to be more important than text near the bottom.
http://www.bloggerblog.com
If you own a website for your business, attracting website traffic and more importantly sustaining it will be one of your top priorities if you want to succeed in your home business. Needless to say, there are many ways to increase website traffic. You do need to find the best strategies of learning how to tap this traffic, hopefully a growing one at that, perhaps self-replicating stream and preferably free.
This article provides some ideas to increase online traffic.
(1) Search Engine Optimization
It would benefit your business to ensure that your website is search engine friendly as this will certainly help grow your website traffic. Ensure all the meta and alt tags are completed and there is a H1 header, optimizing the text for your chosen keywords. There are a number of sites which provide a "spider simulation" which shows you what your site looks like to a spider and what you can do to improve its search engine ranking. A report on the quality of your website is generated for your view and to take necessary steps for improvements.
(2) Directories
Directories are website listings and there are many to choose from. A good method to choose a reputable one would be to look for directories that have a good traffic rating, one that receives significant high volumes of website traffic (use Alexa). A few good examples to start this would be Yahoo and DMOZ.
(3) Traffic Exchanges
Every website you view in a traffic exchange generates credits which are exchanged for views of your own site. Most Traffic Exchanges are free to join and they generate traffic for you almost instantly. There are basically two types of exchanges, manual surf and auto surf. The manual surf exchanges are preferred as they require the person to view and click the sites. The more sites you view the more people visit your website and the more your website traffic grows. To increase web traffic even further, join a few of them so as to generate more visitors, which can help in your page ranking too.
(4) Article Writing
One of the most time consuming but effective methods of increasing search engine traffic. Most of these article directories offer this service free. Ensure that your article is optimized for keywords and that you include your website url bio line at the bottom of the article before you submit. Ezines, Magazines, Business Blogs, and webmasters are always on the lookout for good content to include in their articles as they are also in the quest for better search engine rankings. This method is very effective in getting one-way back links to your site.
(5) Blogs
There are more than 10 blog platforms to choose from. High on this list are word press and blogspot. Ensure your blog is located on your site, and check that it links to your key pages and that you ping each time your blog is updated. Search engines favor sites with frequently changing, unique content so you will need to provide regular updates to your blog. A regularly updated blog will attract readers which in turn builds and increases website traffic.
(6) Forum Marketing
Join a few good forums so that you can leave your URL in them. This will increase traffic in two ways. Firstly, people who read your posts are likely to click the link to checkout your site. Secondly search engines will generally accept the link which adds up to your link popularity. Another benefit of joining these forums is also to learn from other experienced and successful marketers. You'll be surprised at their willingness to share their knowledge with you.
(7) Viral Advertising
If you have an idea and you tell 10 people and they each tell 10 people and so on, by the time the idea goes through 10 levels it has been passed on to a million people.
You can use this similar principle as your business marketing strategy too. If you produced a free report or ebook filled with links back to your site and gave it away, the chances are those you gave it away to would do the same thing. Your links would then multiply significantly over the Internet giving a viral effect and your website traffic will grow.
(8) Reciprocal Links
They are also called link exchange and link swapping. Webmasters hope that people will click on their link in other websites thereby generating website traffic. However, be selective in who you do reciprocal links with. Always ensure that your link partner is relevant to your business niche and preferably has good Page Ranking. This strategy is one of the very best ways of generating free, targeted website traffic. It also is highly rated by search engines
(9) Classified Ads
Before the web came along, if you wanted to advertise you would turn to the newspaper "classified" section. Classified ads didn't die with the web, they just went online. One of the most popular classified sites is Craigslist.com. This can be a powerful tool for getting search engines to notice your site and send you traffic.
(10) PPC Marketing
PPC stands for "Pay Per Click" and is one good way to increase traffic into the website you are promoting. Google's Adwords program is one of the most successful PPC engines. You buy ads from Google by writing an ad and bidding on keywords to determine how much you will pay when someone clicks your ad. This is a powerful tool to advertise your product or webpage to millions of people who access the Internet at very low bid.
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This article is a follow-up to an article I wrote about On-Page Optimization (SEO tips on page optimization). On-Page optimization enables each of your web pages to make the most out of the mojo that they have -- but you need inbound links (Search Engine FAQ) to create that mojo in the first place.
I use the term "mojo" as a generic descriptor for the importance given to a web page or a web site based upon inbound links. Similar terms include page rank, site rank, trust rank, and authority. Those terms tend to carry too much linguistic baggage, so I use the term "mojo" for simplicity unless another term is specifically required.
Mojo is created by getting inbound links to your web site and to your web pages.
Getting inbound links is one of the most important, and time consuming, tasks involved in SEO.
Here are a few tips to generate inbound links. Each of these tips are appropriate for some web sites, but none are appropriate for all web sites. Select the link building strategies which are most appropriate for your specific web site.
Submit to Web Directories
Start with big slow directories like the Yahoo Directory and the DMOZ Open Directory Project, but don't stop there.
Search out the small directories which are dedicated to topics relevant to your web site.
For more suggestions on finding directories to submit to, read How can I find web directories? (Find Web Directories)
Reciprocal Linking
Write individual e-mails to specific webmasters whose web pages compliment your own and tell them that you would like to trade links with them.
Make sure to personalize each e-mail, or your e-mails will be quickly deleted as spam.
To achieve the best results from your e-mail, include the following in your initial e-mail:
* Mention two positive items about their web site, so that they know that your e-mail is not a generic spam.
* Include directions to the specific web page where you have added the link to their web site.
* Mention the Page Rank (http://www.internet-search-engines-faq.com/pr-page-rank.shtml) of the page where you have added a link to their web site.
These web sites exist to help you search for reciprocal link partners in the same market niche' as your web site:
* Find Link Partners
* Link Partner Finder
* Themes Reciprocal Link Finder
Write Articles for Other Web Sites
One method for getting inbound links is to write quality articles and submit them to other web sites for publication.
Each article should include a link back to your web site.
These links are better than links from link pages, because there tend to be very few outbound links on the article page.
Write a brief article on some topic related to the topic of your web site. Do not write an article about your web site, but write an article that would be interesting to people who would also be interested in your web site.
Send this article to webmasters who maintain web sites on topics similar to the topic of your article. Explain to them that they can post your article for free on their web sites, in return for a link to your web site.
To find web sites to submit articles for publication, visit Where can I submit an article for publication? (Submit Articles)
Create and Submit Press Releases
Write press releases about your web site and submit them to press release distribution services.
To find places to submit press releases for publication, visit Where can I submit my press release?
Join a Reciprocal Link Program
Reciprocal linking programs exist to help webmasters share links with similar web sites.
Some of the reciprocal link programs are:
* Link Market
* Info Wizards
* LinkExchanged
* Link Partners
* Links-Pal
* Linkateer
* Webmaster Link Exchange
* LinkLeads
* Link Traders
* LinkExchangeIt
* SiteSell
* 123ExchangeLinks
* Ads4Links
* Spocka
* Links For You
If you have a blog, try blogLinker, the automatic link swapper for blogs.
These link networks can generate a lot of e-mail. You will probably want to create a new e-mail account just for these networks.
Join the DigitalPoint Ad Network
The DigitalPoint Coop Advertising Network enables you to automatically trade links with thousands of web sites across the Internet.
Join a Reciprocal Linking Forum
Several web forums exist for the purpose of sharing and trading reciprocal links. These linking forums include:
LinkRequests
Link Trade Forum
Start a Reciprocal Linking Program on Your Web Site
You can also setup a reciprocal linking program on your own web site.
For more information on setting up a reciprocal linking program on your site, read How can I add a reciprocal link manager to my web site?
Start or Join a Web Ring
You can use an existing web ring service such as WebRing, or you can create your own web ring using the PHP-Ring webring script.
Join or Create a Top Site List
Search for top site lists which are relevant to your web site.
Add yourself to the existing lists. If no relevant top site lists exist, create one.
Provide a Useful Service
Create dynamic content on your web site which other web masters can include on their web sites by linking to it.
Every webmaster who uses your content automatically adds a link to your site.
Firearm News http://www.firearmnews.com/news/ is an excellent example of this. If you add a small bit of JavaScript to your web page, your users will receive up-to-date news on firearms.
Of course, you will also have to contact other webmasters to let them know about your service -- perhaps even with a press release.
Buy Links
If all else fails, you can always buy links to your web site.
Author
Will Spencer is the webmaster of The Internet Search Engines FAQ (Internet Search Engine FAQ), SAN Security (San Security), and Enterprise Storage Management (Enterprise Storage Management).
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No surprise, Google currently holds the #1 spot. We remember when Yahoo was king and Google had yet to be born. In the early days there were a dozen or more search engines considered to be major players. Today, Google, Yahoo and MSN collectively dominate over 95% of all search engine traffic (keep in mind that AOL pulls their results from Google as well). Thus, when it comes to search engine optimization and search engine marketing services, our main focus is generating top positions within the big three - Google, Yahoo & MSN.
Google also supplies results to Earthlink, AT&T and dozens of other partners. Yahoo has since purchased Overture, AltaVista, FAST and Inktomi, making them Google's #1 competitor.
(Other smaller search engines include Ask, Dogpile, Excite, Netscape, MetaCrawler, Search.com, AllTheWeb, Lycos and HotBot)
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web . It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.
Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.
Search engines such as Google use a special link analysis system to rank web pages . Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page . In other words, the quality of incoming links counts more than sheer numbers of them.
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